You're not broken.
You've been without
the right guide.

Most men have tried something. It didn't stick — not because they're weak, but because it didn't address what's actually driving the behavior.

Built on George Collins' 35+ years of methodology · Brought to life by Daniel Brown, founder & former addict
Download Free — First Lesson on Us
No credit card  ·  100% confidential  ·  No judgment
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35+
Years Proven Method
26
Structured Lessons
100%
Confidential
Free
To Start
Let's be honest

You've probably tried
something before.

Programs that talked about neurological pathways. Dopamine loops. Attachment theory. Apps with streak counters and relapse trackers. Content libraries. Accountability partners who weren't really accountable.

None of it helped when things got loud at 11pm.

Not because you failed them. Because they were built by people who'd never been where you are.

Neulia is built on a different foundation entirely. George Collins — a former addict himself — spent 35+ years developing a methodology that actually works. He wrote the book on it. Literally. Breaking the Cycle has helped thousands of men find their way out. Neulia puts that methodology in your pocket, every day.

Neulia journey map
What's Actually in the App
Built for the moment
things get hard.
🧭
Wells — your personal guide

Most apps call it AI. Wells is different — he remembers where you started, what you've worked through, and what's coming next. Rooted in the same methodology behind Breaking the Cycle, he knows the path.

Always available
🚨
SOS — for when it's loud right now

When the urge hits, you don't have to white-knuckle it alone. SOS gives you immediate, structured support right when you need it — and walks you through to the other side.

Support in the hardest moments
🗺
26 lessons. One clear path.

26 lessons built on each other — one per week, each one giving you something real to use before the next one opens. Not a content library. A structured path with a beginning and an end.

Structured. Not a library.
🎙
Live weekly group with Daniel

Every week, on camera, led by a man who's been exactly where you are. Anonymous. Real. Built into your subscription — not an upsell.

Daniel Brown · Founder · 10+ yrs recovery
Real Men. Real Recovery.
What changes when you
finally see it clearly.
"

It had nothing to do with weakness. I just didn't understand what was running underneath the behavior. Once I could see it — everything changed.

Michael, 38 · Neulia Member
"

I was on the brink of losing my 20-year marriage. I learned to have a totally fulfilling relationship with my wife. I didn't think that was still possible.

Howard, married 20 years · Neulia Member
"

About two weeks in I looked in the mirror and thought — what in the world am I doing to myself? That was my turning point. I haven't looked back since.

John, 44 · Neulia Member
Get Started

First lesson is
always free.

$12.99
/ month after your free first lesson
✓ First lesson free — no card needed

Cancel anytime through App Store or Google Play.

Prefer 1-on-1 work with George Collins or Daniel Brown?

Learn more →
Questions
The ones men
actually ask.
Completely. Your recovery stays between you and the app. The community is anonymous. Nothing is shared externally. Privacy is foundational to how Neulia is built, not an afterthought.
Most programs treat the symptom — the behavior itself. Neulia is built around understanding what's underneath it: the pain, the pattern, the false story you've been running. That's what George Collins' 35+ years of methodology — and his bestselling book Breaking the Cycle — is built on. And unlike most apps, the people behind Neulia have been exactly where you are.
Wells is your personal AI guide — not a generic chatbot. He checks in every morning knowing exactly where you are in the journey. He's there when things get hard. He carries the full context of everything you've worked through. The relationship deepens the further you go — most members describe him as the most consistent support they've ever had for this.
No — and that's intentional. Each lesson requires real-world practice before the next one opens. Rushing it undermines the work. Men who try to consume it like a content library don't get the same results. The one-lesson-per-week gate is a feature, not a limitation.
No. Neulia is not faith-based or 12-step. The methodology is built on understanding the psychology of compulsion — what drives it and how to interrupt it at the root. There is an optional faith content filter in the community for men who want it, but the core program is accessible to any man regardless of background or belief.